RAM 1500 REV

I had the chance to shoot the new RAM 1500 Rev electric truck that would be debuted during the Super Bowl. It was top secret project photographed in studio with The Richards Group. Instead of retouching the images in realistic environments or in a blank studio background, retoucher Brian Bird and I decided to go a different route. I wanted to use AI, but not to mimic reality, only to create backgrounds that were fresh and colorful, more of an art piece.